Case Studies
NATIONAL KIDNEY FOUNDATION OF NORTHEAST NEW YORKThe Challenge – Rebrand the NKF of NENY to promote a greater awareness in the community of their services and increase their fundraising.
The Strategy – Start a grass roots public relations campaign that coordinated all materials and graphics. Use the greater awareness to promote fundraising efforts and recruit quality board members. Redesign NKF newsletter and create a broader list of recipient that includes opinion leaders and prominent business people. Create a greater buzz and publicity around all NFK events. Promote NKF stories to the local media in all markets.
The Results - Over the past two years the NFK of NENY has seen an 30% increase in there fundraising efforts. In addition, because of their greater visibility and press placements they were chosen by Clear Channels as there fundraising charity for the opening of the new Regal Theatres at Colonie Center. This resulted in a one day fundraising effort that garnered the NFK $22,000.
ACTOR CARMEN ARGENZIANO
The Challenge – Create a buzz around veteran Actor Carmen Argenziano to help gain more prominent roles.
The Strategy – Carmen has been a long established character actor in Hollywood since the 70’s with over 150 acting credits to his name. Carmen had a reoccurring role on the cult TV show Stargate SG1. The face is known but the name wasn’t. Our strategy was to promote Carmen to casting directors and producers through online breakdown services and use viral internet media to move his IMDB number up. We appealed directly to the Sci-Fi fans of SG1 to help raise his numbers
The Results – Carmen landed a role as one of the replacement doctors on the FOX hit show HOUSE. We were able to gain Carmen major stories in TV Guide and USA Today. This helped raise his visibility and gained him a role in the upcoming Angels and Demons the prequel to the DaVinci Code. During this period Carmen's IMDB number rose 300%
HELIOS TAN AND DAY SPA
The Challenge – Rebrand a small tanning salon in Latham Farms to an upscale day spa and tanning salon
The Strategy – Create a website, media campaign, Online viral PR campaign, Radio and Television campaign to rebrand the salon. We chose to market on Cable TV stations, E!, Spike, Oxygen, Soap, WE and Headline news. Our radio campaign was focused on FLY, KISS, WRVE and WYJB. We created a new logo a web site with a twitter feed and blog. And we skinned a MySpace page to match the branding of the website. We also place the owner on The Waking Up With the Wolf Morning Show, The River Morning shows and with JAMZ 96.3’s BIG Ray on numerous occasions. We promoted Helios Tan and Day Spa to numerous charity events and they donated thousands of dollars in prizes for these events and networked with the attendees.
The Results – Over the past two years Helios Tan and Day Spa has seen a steady 25% growth in sales and has boosted Day spa services to now 40% of their business. In addition there has be a 45% growth in their customer base of Females 25 – 54.
WWW.SECUREMYWEDDING.COM
The Challenge – Design and create an online website for wedding insurance and create a social media marketing campaign.
The Strategy – Design a user friendly website for the purchase of wedding insurance. Promote the website in trade magazines and trade web sites such as The Knot, Bridezilla and Wedding Wire. Create a MySpace, Facebook, Yahoo360, Twitter, Blog, DIGG, Del.ic.ious, YouTube, live journal, and Stumble upon page. With the creation of those pages, we launched an all out online PR campaign using those updating them regularly and promoting them virally.
The Results – Since securemywedding’s launch in July of 2008, they have seen a steady 20% growth in hits to their web site each month. The web site was a feature article in the Bridezilla blog, and on Martha Stewarts living page, and will be a feature story on the blog talk online radio show
