Public Relations
"Everything you do or say is public relations."Your reputation is what drives you in the community.
♦ 96% of CEOs believe reputation is important to their companies.
♦ 77% believe good reputation helps sell products and services.
♦ 61% believe good reputation helps attract employees.
♦ 53% believe good reputation increases credibility in times of crisis.
Public relations drives reputations and, in times of crisis, saves reputations.
We will develop a public relations strategy that will help your company achieve a higher profile within the marketplace while also positioning it as an industry leader.
The services we can offer your organization:
♦ Public Relations Planning - We will create a 12-month public relations plan that will be the framework for our public relations program. This will include a definition of goals, a definition of the target audience, an identification of communication venues and public relations outlets and methods, an identification of responsibilities and a crisis plan.
♦ Online Public Relations -The NewCom Group is a leader in the emerging world of online public relations. We will create an online viral buzz for your company utilizing social marketing sites, online editorial sites, blogs, RSS feeds and keyword rich direct-to-consumer press releases.
♦ Media Relations - Media relations will have the biggest impact on the success or failure of your public relations program. Despite advances in distribution technology (such as email, WWW servers, search engines and portals, push technology and fax-on-demand servers), public relations is, and always will be, a relationship business. We will work with the local media and your organization to develop lasting relationships.
♦ Press Release Writing and Distribution - Press releases are the building blocks of any PR program. We will create regular press releases for your organization and distribute them to the appropriate media outlets.
♦ Editorial Writing and Placement - Frequent letters to the editor and guest columns are great ways to establish your organization as an expert in your field. We will write regular editorial and guest columns based on current news events for placement in newspapers, magazines and online blogs.
♦ Speech Writing and Planning - Speeches at events and civic groups are a great way to promote your organization and its programs. We will find opportunities for members of your organization's staff to speak at events and prepare set remarks that will highlight the organization and its effectiveness.
♦ Newsletters - Newsletters are an excellent way to keep in communication with your volunteers, clients and prospects in an effective and concise method. We will create a newsletter, including all graphics and copy writing and distribution lists, for your organization and make it available in PDF form to be posted on your web site.
♦ Events Publicity - We will publicize all events for your organization and create specific media events tailored to individual program needs.
♦ Internal Communications - We will work with your organization to create an internal communication program to inform and motivate your staff. Some possible examples of this include: Intranet pages, management memos, position statements, presentations and special events to disseminate information, newsletters, and awards programs.
♦ Media Placement and Coaching - We will work with your organization's staff and/or volunteers to create media placements and opportunities for your organization's people to be interviewed as experts at local news events. NewCom Consulting will train your staff in how to best deal with the media.
♦ Crisis Communications - In case of a crisis, the difference between spinning out of control and good damage control is the difference between no plan and a plan. We will work with your organization to create a crisis plan in the event that a major negative situation occurs that could potentiality threaten the integrity of your organization brought on by adverse or negative media attention.
